African Music Week Accra 2025 launched, highlighting the way forward for music tourism in Ghana
The African Music Week (AMW) Accra launch occasion held on December 27, 2024, on the Ghana Investment Promotion Centre (GIPC) was a convincing success. The extremely anticipated music pageant, set to happen from December 15 to twenty, 2025, was unveiled with a night of impactful speeches, panel discussions, and electrifying performances.
The night started with a heat welcome handle by Mr. Yofi Grant, CEO of the Ghana Investment & Promotion Centre, who emphasised the importance of AMW in selling Ghana’s music tourism potential and solidifying Ghana’s present stance as a number one vacation spot for cultural experiences.
Mr. Julz Ossom, Founder and President of African Music Week, launched the initiative, highlighting its targets of fostering connections inside Africa’s music business and selling international visibility for African artists throughout Ghana and Canada.
A keynote handle by Mr. Ruddy Kwakye, Founder & CEO of The Rave Group, adopted. Mr. Kwakye’s speech, titled “Music Tourism in Ghana: Leveraging it to Build a Sustainable Music Industry,” underscored how music tourism can drive financial progress, cultural change, and business growth.
Notable Addresses
The night noticed insightful messages from distinguished figures:
1. Mr. Bessa Simons, President of MUSIGA, highlighted the function of MUSIGA in supporting the music tourism ecosystem and emphasised its advantages for Ghanaian artists, notably in creating new income streams and alternatives.
2. Mr. Rex Omar, Chairman of GHAMRO, addressed the function of collective administration organizations in growing a profitable music tourism framework, guaranteeing artists obtain honest compensation whereas selling Ghana as a music hub. He spoke of the incoming authorities’s dedication to sustaining and increasing its function within the growth of music tourism in Ghana by way of the Black Star initiative. He additionally emphasised the necessity for Ghanaian artists to help and take part in GHAMRO’s actions.
3. Honorable Mark Okraku-Mantey, Deputy Minister for Tourism, Arts, and Culture, delivered a particular message underscoring the federal government’s monitor file in fostering a thriving inventive business that aligns with tourism growth methods. He additionally expressed hope that and confidence that the incoming authorities would proceed and increase on the work executed over time.
Dynamic Panel Discussion
A dynamic panel dialogue explored the potential of music tourism in Ghana. Moderated by Eve, the panel featured:
1. Benjamin Anane-Nsiah (Deputy CEO, Ghana Tourism Authority)
2. Khadijat El-Alawa (CEO, The Continent Live; Head of Music & Talent, Afrofuture, CMG)
3. Ivy Prosper (Producer, Speaker, TV Host & Author)
4. Rocky Dawuni (Grammy Nominated Artist, and Social Activist)
5. Edem (Artist & Founder, VRMG)
The panel supplied actionable methods to combine music tourism into broader tourism initiatives, highlighted profitable international case research, and proposed coverage suggestions for sustainable progress.
Discussions included the significance of branding Ghana as a music tourism vacation spot and leveraging cultural festivals to draw worldwide audiences.
Performances That Lit Up the Night
The AMW launch additionally featured excellent performances by celebrated artists, together with:
1. Bessa Simons
2. Drupz
3. Feli Nuna
4. Byno Ayoni
4. Bugatti Bonsu (Canada)
These performances gave a glimpse into the vary and variety that AMW 2025 may have on its phases through the showcases subsequent yr. The occasion culminated with the official launch of AMW Accra, the disclosing of its new emblem, and shutting remarks by Mr. Julz Ossom.
Looking Ahead
With the 2025 African Music Week set to deliver collectively creatives, stakeholders, and audiences from throughout the continent and past, this launch occasion has laid a powerful basis for an impactful pageant that can rejoice Africa’s wealthy music heritage, and the cross-cultural collaboration between Ghana and Canada.
By specializing in music tourism, AMW goals to solidify Ghana’s function as a premier vacation spot for cultural and inventive exploration, drawing guests and funding to the area.
The African Music Week Accra launch is powered by Aim2Impact with help from GIPC, the Ghana Tourism Agency, Beyond The Return, Special Ice, aftownmusic, The Continent Live, GIPC, The New Africa & Made In Ghana consulting.
For extra data on African Music Week and updates on the upcoming pageant, go to https://africanmusicweek.ca/
