DHL Global Forwarding’s 2024 biking tour promotes regional integration
The DHL Global Forwarding’s maiden Cross-Border Cycling Tour 2024 concluded efficiently on December 29, marking a big step in utilizing sports activities to advertise regional collaboration and integration in Africa.
The occasion introduced collectively 58 cyclists from Ghana, Togo, Senegal, Benin, Australia, the United Kingdom, and the United States, making a platform that mixed endurance, teamwork, and cross-border engagement.
Spanning two days, the tour coated 340 kilometers throughout Ghana and Togo. Cyclists launched into a 170km journey from Tema, Ghana, to Lomé, Togo, on the primary day. The second day concerned a 100km trip from Lomé to Vume, Ghana, adopted by a 70km transport to Accra.
Among the contributors have been notable para-cyclists Macoumba Sarr and Edmond Sanka from Senegal and Adam Atcha, a DHL Global Forwarding worker who overcame amputation to take part. DHL’s “Yellow Machines” biking staff additionally took half, exemplified resilience, and dedication, showcasing the true spirit of sportsmanship.
More than a sporting occasion, the biking tour highlighted the significance of free motion throughout the West African sub-region. Participants skilled border checkpoints, customs processes, and safety patrols firsthand, offering sensible insights into regional cross-border operations. With the objective of advocating for smoother integration to reinforce commerce throughout Africa, DHL Global Forwarding plans to compile these observations right into a report back to share with the Economic Community of West African States (ECOWAS) and African Continental Free Trade Area (AfCFTA).
Speaking in regards to the initiative, Serigne Ndanck Mbaye, the Chief Executive Officer (CEO) of DHL Global Forwarding for West Africa, emphasised its broader function. “When people move, goods follow. This tour demonstrates how breaking barriers can drive progress and unite communities,” he stated.
Fred Duodu, Head of Road Freight at DHL Global Forwarding, lauded the planning and execution of the occasion, calling it a mirrored image of the corporate’s dedication to connecting neighboring international locations and bettering regional logistics.
The tour was made attainable via contributions from key stakeholders, together with, Salah Kalmoni, Executive Director of Silver Star Tower Ltd., Shaaban Mohammed, Secretary General of the Ghana Cycling Federation, the Togolese Ambassador to Ghana, volunteers, and help groups.
This initiative additionally showcased DHL Global Forwarding’s dedication to strengthening relationships and enhancing connectivity.
Known for its experience in Ocean Freight, Air Freight, Road Freight, Customs Clearance, outsized cargo transportation and provide chain options, the corporate which is a part of the DHL Group used the occasion to display its broader mission of constructing partnerships that drive development and create shared experiences.
Andrew Selase Atadja, Country Head of Sales, stated, “This tour isn’t just a reflection of our commitment to logistics, it’s about building relationships that drive growth. We’ve shown that cross-border challenges can be met with collaboration and innovation, just as we do for our clients every day. The connections formed here will resonate far beyond this event.”
Plans are already underway for the following version in 2025, with discussions on the potential for increasing the route to incorporate cities like Cotonou in Benin and Lagos in Nigeria. Organizers are optimistic about attracting extra contributors and constructing on the success of this inaugural tour, which has set a powerful basis for future occasions.
