Bill Burr’s Podcast Tops Industry Ranking for Advertising Performance
[Suggested image placeholder: A dynamic collage of popular comedy podcast hosts performing on stage]
Bill Burr’s Monday Morning Podcast has been identified as the most effective comedy podcast for advertising campaigns, according to the latest ORBIT Rankings from media agency Oxford Road. The analysis, which evaluated the top 15 comedy podcasts based on actual advertiser results, places NPR’s long-running quiz show Wait Wait Don’t Tell Me at number ten.
Measuring What Matters to Brands
The November 2025 ORBIT report focuses specifically on comedy podcasts that deliver the strongest performance for the brands that advertise on them. Unlike charts based solely on download numbers, these rankings assess real campaign outcomes, providing a valuable metric for marketers seeking to connect with engaged audiences through humor.
The report notes that “there are plenty of ways to turn the funny into money,” highlighting the commercial viability of the comedy genre within the broader podcasting ecosystem.
Industry Developments Signal Maturing Market
Separate industry news underscores the podcasting sector’s continued professionalization. The Podcast Hall of Fame has announced that its 2026 induction ceremony will be hosted by John Lee Dumas, creator of the entrepreneurial interview show Entrepreneurs on Fire. The event is scheduled for January at Podfest in Orlando.
In technical developments, the popular podcast app Overcast has rolled out a significant update. The new “Promos and Reruns” feature allows listeners to automatically skip trailer and promotional episodes, while the app now also displays per-episode artwork and supports season and episode numbering. Support for transcripts is reportedly forthcoming.
Context: The Value of Audience Engagement
Rankings based on advertising performance, such as the ORBIT report, are increasingly influential in the podcast industry. For brands, a show’s ability to convert listening into action—whether through brand recall, website visits, or purchases—often matters more than raw download statistics.
Comedy podcasts frequently demonstrate high levels of audience loyalty and engagement, making them particularly attractive for certain advertising categories. The presence of both independent shows like Burr’s and public radio stalwarts like Wait Wait Don’t Tell Me in the top performers indicates that diverse comedic styles can successfully translate into commercial results.
Source: https://podnews.net/update/orbit-comedy-rankings