Algerian Manufacturer TIRSAM Unveils New Range of Small Commercial Trucks
The Algerian industrial group TIRSAM is set to launch a new series of small trucks, engineered for a wide array of professional applications. Based in Batna, the company is advancing its strategy to broaden its portfolio of locally produced commercial vehicles.
Designed for Power and Local Terrain
According to the group, the new models will be powered by a 1.5-liter engine, designed to deliver an optimal balance of power and fuel efficiency. With a high loading capacity, these trucks are positioned to meet the transport demands of various sectors, from commerce to agriculture.
TIRSAM has specifically engineered these vehicles to handle Algeria’s often demanding road conditions, particularly in mountainous regions. The manufacturer emphasizes that it has focused on enhancing vehicle stability and maneuverability, all while retaining a simple, functional design suited for daily professional use.
Navigating a Competitive Market
This launch occurs as competition intensifies in Algeria’s light commercial vehicle market, a segment largely led by Chinese brands. TIRSAM aims to secure a significant position in this space, where demand from small and medium-sized businesses remains robust.
The brand’s previous models were sold exclusively through online channels, with prices ranging from 3.9 million Algerian dinars for the 3.5-ton version to 4.6 million for the 6-ton model. This direct-to-customer approach successfully reached professionals seeking domestic alternatives.
Strengthening Domestic Production
Founded in 2008, the TIRSAM group has established itself as a key national manufacturer of tractors, trucks, and agricultural equipment. It also holds the exclusive representation in Algeria for the international construction machinery brand DEVELON.
With this new project, TIRSAM reinforces its commitment to strengthening the domestic production of commercial vehicles. The company is betting on an offering tailored to local market realities, aligning with governmental efforts to revive Algeria’s automotive and mechanical industry.
The new truck lineup is scheduled to hit the market in the coming months, marking a further step in developing local production capable of competing with imports and serving a rapidly expanding economic sector.
Source: Original article. Credit to the original writer.