Africell Launches ‘Old is Gold’ Promotion: Tens of millions in Prizes for Longtime Customers
Freetown, July 23, 2024 – Africell Sierra Leone has unveiled its newest initiative, the “Old is Gold” promotion, aimed toward rewarding loyal clients with an opportunity to win hundreds of thousands of Leones in prizes. This marketing campaign underscores Africell’s dedication to valuing and appreciating its longstanding customers.
Nancy Joseph Toure, the Head of Events and Sponsorship at Africell, defined that the “Old is Gold” promotion is impressed by the necessary roles that elders play in household settings. “With the ‘Old is Gold’ promotion, our older customers will have the opportunity to reactivate their old Africell numbers and rejoin the Africell family,” she mentioned.
Reactivating previous numbers is easy. Customers can both insert their previous SIM playing cards into any cellphone or go to any Africell level of sale (POS) nationwide for help.
The Assistant Media Manager for Africell, Abdul Aziz Kamara, highlighted extra advantages of the promotion. “Customers who reactivate their old Africell numbers will automatically qualify for the ‘Old is Gold’ draw, where they can win attractive prizes,” Kamara mentioned. Prizes vary from airtime and information to money, with a shock star prize for weekly winners.
Kamara introduced that the draw shall be broadcast reside each Friday on main radio and tv stations throughout the nation. He reassured former Africell customers that they’ll reclaim their previous numbers via this promotion. “At Africell, we highly value customer loyalty and are always thrilled to hear how long our customers have been part of the Africell family,” Kamara added.