Substantial Trade Group Honored as Liberia’s 2025 Outstanding Cocoa Exporter
In a significant recognition of private sector leadership, the Substantial Trade Group of Companies has been awarded a prestigious media certificate for its transformative impact on job creation in Liberia’s cocoa sector. The award, presented in Monrovia, highlights a powerful model for how agribusiness can drive economic empowerment and support national development goals.
A Ceremony Celebrating Impact and Dedication
On Monday, December 15, 2025, Mr. John Sackie Zayzay, Managing Editor and Publisher of Facts Online Television, presented the Certificate of Recognition to Mr. Attananse Kintiga, General Manager of the Substantial Trade Group. The ceremony was more than a formality; it was a public acknowledgment of tangible results. Mr. Zayzay praised the company’s “exceptional” work in exporting Liberian cocoa and, more importantly, its role in providing sustainable livelihoods for countless citizens.
Why This Recognition Matters: Beyond the Certificate
The award from Facts Online Television—a platform with nearly 20,000 followers and a network across Liberia’s 15 counties—carries weight because it is based on observed, on-the-ground impact. The media outlet’s team had closely monitored the company’s operations, visiting facilities to verify its contributions firsthand. This underscores a critical point: effective economic development in Liberia requires verifiable action, not just intention.
The certificate’s wording is specific and merit-based: “Facts Television Certificate of Recognition 2025 is proudly awarded to Honorable Attananse Kintiga… in recognition of his exemplary leadership, dedication, and outstanding public service.” It officially names him the Outstanding Cocoa Exporter of the Year 2025.
The Ripple Effect: Job Creation and National Development
Mr. Zayzay’s comments pinpointed the award’s core significance. “Because of the opportunities you have created, many young people are now employed and able to feed their families,” he stated. This directly supports the Government of Liberia’s initiatives to combat youth unemployment, a persistent challenge. The Substantial Trade Group’s model demonstrates how private investment in key sectors like cocoa export can be a direct catalyst for poverty reduction and social stability.
“Continue working for the people of Liberia. Continue providing livelihoods, complementing government efforts, and employing young people. That is why you truly carry the name Substantial Group of Companies,” Zayzay encouraged, framing the company’s work as a vital partnership with the state.
The Media’s Role in Shaping Economic Narratives
This event also highlights the evolving role of responsible media in developing economies. Facts Online Television framed the award as part of its “civic responsibility to highlight noteworthy initiatives.” By using its platform to celebrate positive contributions to national development, the media can incentivize best practices, foster accountability, and shift public discourse toward solutions and entrepreneurship. As Mr. Zayzay noted, the certificate is a “symbol of appreciation and remembrance,” meant to be displayed as a testament to service.
Gratitude and a Call to Expand the Model
In his acceptance, a beaming Mr. Kintiga expressed profound gratitude. “It is a very blessed and honorable day for me… I sincerely thank and appreciate Facts Television for this great initiative,” he said. He noted that such recognition is motivational, spurring him and his company to “do more for Liberia.”
He also issued a broader challenge: “I encourage media institutions to continue recognizing positive contributions to national development.” This suggests that amplifying success stories can create a virtuous cycle, inspiring other entrepreneurs to invest in job creation and sustainable investments in Liberia.
Conclusion: A Blueprint for Liberia’s Economic Future
The applause that ended the ceremony echoed a renewed call for private-sector stakeholders to play an active role in the nation’s growth. The story of the Substantial Trade Group of Companies is a concrete blueprint for economic empowerment. It proves that strategic focus on value-addition sectors like cocoa, coupled with a genuine commitment to local employment, can yield recognition, profit, and profound social good. As Liberia continues its development journey, the integration of determined entrepreneurship, supportive media, and aligned public policy will be essential for building a more prosperous and resilient economy.
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