Beyond the Game: How Abidjan and Rabat Are Forging a Sustainable African Sports Economy Model
Côte d'Ivoire is strategically positioning sports as a core economic driver, leveraging events like the Africa Cup of Nations to catalyze development. In partnership with Morocco, it convened international experts to forge a distinct, sustainable African model for the sports economy. This initiative moves beyond event hosting to focus on systemic professionalization and long-term economic value creation. The collaboration signifies a pivotal shift towards intra-African cooperation to build a self-sufficient sports industry ecosystem.










